Page 109 - Lukas - Nerchau 2013

Die Marke Lukas / Inhaltsverzeichnis
111
LUKAS
LUKAS-NERCHAU Catalogue No. 151 - 2013
Brushes
Why should I buy a LUKAS brush?
LUKAS guarantees a quality product at a reaso-
nable price. This is the main objective throughout
the LUKAS program. In cooperation with our
brush manufacturer, whose company is located
in Bechhofen, a small town near Nürnberg, we
follow this guideline 100%. (A prime example of
our cost saving measures is that our manufac-
turer does not employ a sales force, nor do they
deal with wholesale logistics. Therefore, buying
from us is like buying direct from the manu-
facturer.)
What is relevant when choosing a
brush?
Here are the answers to three basic questions,
that aids you choosing the correct brush:
1) What is the colour consistency?
The answer to this question gives the right type
of hair:
• If the colour is liquid, for example gouache,
water colour or thinned oil- or acrylic colour
you need a brush that serves like a sponge,
drawing as much colour as possible into the
hair and distributes it slowly and evenly onto
the painting surface.
In this case you need:
· Red Sable Kolinsky Hair (Master Quality)
· Golden Taklon-Fibre (Professional Quality)
· Ponex or Ox Hair (Student Quality)
• If the colours consistency is very thick, as
classic oil colours or acrylics you need hair
that serves like a paint scraper, strong and
elastic in order to drive the colour over the
painting ground. In this case we recom-
mend:
· CHUNGKING-Pig Bristle (Master Quality)
· Dark red TAKLON-Fibres (Professional
Quality)
· GOLDTORAY (Student Quality)
2) What effect am I looking for?
By answering this question you will find the pro-
per brush shape. It is important to think about the
trace the colour should show on the paper and
get from the pictures on page 117:
Round, Script line, Bright, Filbert, Angle shader,
Fan
3) How do I want to work?
Vertical on an easel, or horizontal on a table? Your
answer will give you the length of the handle:
• If you work on an easel (oil/acrylic painting)
and want to keep some distance between
you and the painting surface, you should
choose a long handle.
• For working on a table (water colour, gou-
ache) a short handle is easier to handle and
therefore preferable.
What is the difference between a mas-
ter quality brush and a student quali-
ty? Is this difference really important
for the painter?
Our answer would be yes. The difference is rele-
vant. Of course, it depends on the painting tech-
nique you apply, but everybody who works hard
on fine structures, will soon see the differences
between a handformed split-proof ultra-fine
point and a standard brush point. Also, a hair that
keeps a lot of colour to draw long lines without
interruption has advantages. And this combinati-
on unfortunately requires very expensive hair (as
a Red Sable KOLINSKY) that cost much more per
kilo than gold or platinum, and requires special
craftsmanship to bind.
What types of brushes do I need to
stock if I am a retail store?
The brush selection a shop carries should be de-
veloped according to the target customer. There-
fore we have developed three different assort-
ments based on the specific customer portfolio
of your shop:
Target Group “beginners/schools: 5452, 5453,
5455, 5456, 5473, 5475, 5483, 5485, 5486,
5491, 5495.
Target Group “advanced hobby painter”: Same
assortment as above plus 5441, 5451, 5461,
5481, 5484, 5498, 5408, 5409.
Target Group “Artist”: Same assortment as above
plus 5448, 5449, 5454, 5457, 5466, 5482, 5497,
5496.
What is meant by the identification
marks on the brush?
On each brush the following information is im-
printed:
Front side:
Size (i.e. 2 or 10), brand name, brush name, ar-
ticle number
Back side:
EAN. Code, recommended sales price
(i.e. 0710 = Euro 7,10)
Quality seal (Brush cap is glued to the brush.
Special glue can be removed without any trace.)
Round Script Line Bright Filbert Angle Shader Fan
Information Brush Shape